New Integrated Online Marketing Solutions
How has marketing changed?
It is important to understand we have entered a new era. Websites are being built around a
company’s marketing efforts as opposed to their branding efforts. Cool factor weighs much less
heavily now than it did 5 years ago. And in turn content and sophisticated integrated marketing
tactics and functionality are much more important. Previously it was regarded as successful to get
someone to see your site. Now it’s almost meaningless, its what they do on your site that’s
important (how long, what path they follow, what they look at, what they ignore, where they leave
from, etc.).
Read More >>
|