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New Integrated Online Marketing Solutions
New Integrated Online Marketing Solutions

How has marketing changed? It is important to understand we have entered a new era. Websites are being built around a company’s marketing efforts as opposed to their branding efforts. Cool factor weighs much less heavily now than it did 5 years ago. And in turn content and sophisticated integrated marketing tactics and functionality are much more important. Previously it was regarded as successful to get someone to see your site. Now it’s almost meaningless, its what they do on your site that’s important (how long, what path they follow, what they look at, what they ignore, where they leave from, etc.).

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Blancomedia SEARCH ENGINE OPTIMIZATION (SEO) Update Process.pdf
About Our SEO Update Process

Search engine optimization (SEO) is one of the core building blocks upon which an online business marketing effort is built, without good SEO practices in place, all marketing efforts will be less effective in general, and may not even be functional. Good SEO techniques let your potential users find your site “organically” and not through a pay-per-click campaign or trickery.

The difference is that people that find your site organically, tend to stay much longer, have a higher return rate, and are more likely to respond to the next call–to-action step on the path to your overall marketing goal. Blancomedia will analyze the following elements of the website and make suggestions to modify, change, or add to the element to maximize its search engine visibility.

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Blogging Best Practices
Blogging Best Practices

A blog can be a fantastic way to connect with your customers, express yourself, and build an effective marketing base for your company. Below I have compiled some things to keep in mind while writing posts to your blog. These general principles will keep you on track to get the most out of your time invested as well as keep your readers coming back for more.

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Blancomedia

Portland, OR USA
Milano, ITALY

541.490.4500


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Blancomedia is in the business of building businesses online. Whether you have a traditional brick and mortar manufacturing business or the next big start up, Blancomedia has the experience and skills to bring your vision to a successful outcome. Our company is completely in-house offering deeply competent programming abilities for online application development, strategic consulting in creating an online presence, video production, award winning flash development, or interacting with your end users through the powerful field of social network marketing. Our focus is on the client experience, we believe that investing great business relationships deliver long lasting dividends that benefit both parties profitably.

Who are our clients? Blancomedia has delivered projects for nationally recognized clients like Red Bull, Adobe, Plantronics, Providence, HMK USA, Levi Strauss, Nike Golf, Intel, Medtronics, Sailworks, Clif Bar, Event Fabrics, Shred Alert, to name a few. Please view our projects list >>. For more information on how Blancomedia can help with your web development project, optimize your website to be indexed more effectively by search engines, or assist in building your online presence with social media marketing techniques, call us at (541) 490-4500.

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