Brand managers focused on the college market wanted to build a tabgible Red Bull experience for aspiring student film producers and motorsports enthusiasts by challenging editors to create a compelling 3 minutes cuts from provided footage of Travis Pastrana.
The hybrad site included a robust Content Management System and dynamic voting mechanism that ultimately helped voters determine the 'People's Choice' for the top 10.
From there Pastrana himself chose the winner!
Site by blancomedia - A Premium Web and Digital Development Interactive Agency since 2003